Amiri Wabusimba 59 minutes ago Knowledge 0 Views
Uganda has commenced a excessive-influence participation at ITB Berlin 2026, positioning itself as a competitive tourism, alternate and investment vacation situation internal the European market. The three-day global expo, held in Berlin, Germany from third–5th March below the theme “The area of rush lives right here,” has drawn more than 150,000 exhibitors, rush brokers and alternate professionals from across the globe.
Uganda’s delegation is led by Hon. Kyakulaga Fred Bwino, Minister of Yelp for Agriculture; H.E. Stephen Mubiru, Ambassador and Head of Mission; Juliana Kagwa, Chief Executive Officer of Uganda Tourism Board; and Below Secretary Serembe Geoffrey. The group contains representatives from the Ministry of Agriculture, Animal Industry and Fisheries; the Ministry of Tourism, Natural world and Antiquities; Uganda Natural world Authority; Uganda Airlines; alongside 26 Ugandan tour operators and hoteliers.
At the Uganda stand, structured enterprise-to-enterprise engagements are connecting European merchants with the country’s various tourism and export portfolio. Guests are experiencing curated presentations on natural world safaris, gorilla trekking, plod tourism and rich cultural heritage, complemented by top rate coffee cupping sessions that highlight Uganda’s globally competitive Arabica and Robusta varieties.
Germany remains one of Uganda’s high European provide markets, making its presence at ITB Berlin a strategic element of the country’s Economic and Commercial Diplomacy agenda. By integrating tourism promotion with agricultural export branding, Uganda is reinforcing its recognition as each and every a premier rush vacation situation and a legitimate seller of excessive-quality merchandise.
Participation at ITB Berlin 2026 is expected to toughen alternate partnerships, elevate European tourist arrivals and lengthen long-term investment flows into Uganda’s tourism and agribusiness sectors. Explore Uganda – The Pearl of Africa.
Associated
hoimapost.co.ug, https://hoimapost.co.ug/uganda-showcases-tourism-and-coffee-excellence-at-itb-berlin-2026/
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