Kampala, Uganda | THE INDEPENDENT | iKON Awards and Blue Pictures Leisure gather inked a partnership, appointing iKON Awards as SIRA’s execution and implementation partner in Uganda.
The partnership entails a signed Memorandum of Working out to distribute motion footage, co-manufacture, and market obtain admission to alternatives for Ugandan creatives.
Blue Pictures Leisure is a number one pan-African film distribution and production company, based mostly in 2011 by Joy Odiete, an award-excellent film govt with over two decades of experience in film gross sales and distribution at some stage in Africa.
The corporate distributes Nollywood and Hollywood issue material at some stage in African cinemas and operates in theatrical distribution, advertising, and issue material aggregation, alongside running its gather cinema platforms in West Africa.
Blue Pictures Leisure is the foundational partner and guardian organization unhurried SIRA – The African Hub. SIRA is an initiative designed to foster defective-border collaboration, creative change, co-productions, expertise pattern, and cultural change at some stage in Africa’s film and inventive ecosystems.
The partnership will take care of the next strategic areas in 2026:
- SIRA Uganda Pop-Up, featuring change labs, curated screenings, expert convenings, and Pan-African networking engagements.
- SIRA Curated Producers/Writers Lab (in collaboration with Uganda) – designed to toughen myth pattern, enhance project packaging, and join local creatives to continental alternatives.
- SIRA / Next Gen Young Filmmakers World Lab, an world lab different programme geared in opposition to fostering data change and bettering obtain admission to to world funding for rising filmmakers.
- Uganda–Nigeria Co-Production Initiatives: facilitating joint myth pattern, project packaging, financing readiness, and distribution suggestions between creatives from both countries.
- Pageant Delegations and Pageant Screenings at Predominant World Movie Fairs, supporting curated delegations of Ugandan filmmakers and showcasing Ugandan motion footage at foremost world platforms, in conjunction with the Toronto World Movie Pageant (TIFF), American Unlit Movie Pageant (ABFF), American Movie Market (AFM), and the Berlin World Movie Pageant, among others.
- Distribution and Sales Web entry to Initiatives: rising alternatives for Ugandan motion footage within West African markets and the African diaspora.
“This partnership reflects iKON Awards’ persisted dedication to strengthening defective-African collaboration below its “Previous Borders” theme,” Humphrey Nabimanya, CEO and Founding father of iKON Awards and a champion of film change enhance, acknowledged.
Commenting on the partnership, Joy Odiete acknowledged, by this collaboration, Ugandan filmmakers are anticipated to enhance obtain admission to to world markets, structured pattern labs, co-production platforms, and world exhibition alternatives, marking a important step ahead for the nation’s film change.
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